Which reality stars and series have the highest earning potential?

Everyone has their own Reality TV guilty pleasure, but have you ever wondered which franchise and participants go on to make the most money? Reality TV Showdown breaks down the most popular Reality TV shows of all time, exploring viewership figures, the number of contestants and their subsequent social media earnings to determine the quickest route for one to reach influencer status.

Reality Show

Instagram Market Value

Instagram Followers

TikTok Market Value

average series ratings (millions)

Love Island

£370,135.18

123,378,394

£83,596.53

3.28

Molly-Mae Hague
£12,960.40
4.3M
£1,242.00
5.61
Dani Dyer
£9,809.10
3.2M
£1,609.00
3.96
Tommy Fury
£9,440.05
3.1M
£1,920.00
5.61
Maura Higgins
£8,598.57
2.8M
£2,993.50
5.61
Amber Gill
£8,520.26
2.8M
£5,000.00
5.61
Olivia Buckland
£7,250.40
2,416.8K
£2,554.50
1.47
Michael Griffiths
£6,804.64
2.2M
£698.50
5.61
Kem Cetinay
£6,744.05
2.2M
£218.00
2.52
Jack Fincham
£6,550.04
2.1M
n/a
3.96
Chris Hughes
£6,539.78
2.1M
£1,406.50
2.52
Ovie Soko
£6,417.63
2.1M
£3,134.50
5.61
SiĆ¢nnise Fudge
£5,566.58
1.8M
£4,648.00
3.96
Paige Turley
£5,526.45
1.8M
£1,520.00
3.96
Olivia Attwood
£5,519.42
1.8M
n/a
2.52
Megan Barton Hanson
£5,356.48
1.7M
£1.47
3.96
Georgia Steel
£5,078.82
1.6M
£875.50
3.96
Wes Nelson
£5,048.40
1.6M
£2,105.50
3.96
Lucie Donlan
£5,045.60
1.6M
£861.00
5.61
Alex Bowen
£4,915.54
1.6M
£2,554.50
1.47
Amber Davies
£4,770.07
1.5M
n/a
2.52

The Only Way Is Essex

£160,495.776

53,498,592

£10,836.745

1.71

Ferne McCann
£7,851.25
2,6M
£1,894.00
n/a
Sam Faiers
£7,462.11
2.4M
£964.00
n/a
Megan McKenna
£7,187.84
2.3M
£770.50
n/a
Billie Faiers
£6,729.21
2.2M
n/a
n/a
Gemma Collins
£5,699.68
1.8M
£1,234.50
n/a
Olivia Attwood
£5,519.42
1.8M
n/a
2.52
Joey Essex
£5,487.94
1.8M
n/a
n/a
Mark Wright
£5,327.94
1.7M
£1,325.50
n/a
Lucy Mecklenburgh
£5,168.58
1.7M
n/a
n/a
Jess Wright
£4,354.36
1.4M
£893.50
n/a
Danielle Armstrong
£4,110.45
1.3M
£253.00
n/a
Kate Wright
£4,023.46
1.3M
£221.00
n/a
Lydia Bright
£3,831.22
1.2M
£72.00
n/a
Pete Wicks
£3,716.29
1.2M
n/a
n/a
Georgia Kousoulou
£3,709.69
1.2M
n/a
n/a
Chloe Sims
£3,703.18
1.2M
n/a
n/a
Lauren Pope
£3,642.98
1.2M
n/a
n/a
Dan Osborne
£3,591.18
1.1M
£408.00
n/a
Mario Falcone
£3,572.33
1.1M
n/a
n/a
Cara De La Hoyde
£3,459.60
1.1M
n/a
1.47

Geordie Shore

£148,923.897

49,641,299

£15,112.375

2.52

Charlotte Crosby
£21,184.10
7M
£3,171.50
n/a
Elettra Lamborghini
£17,728.41
5.9M
£6,500.00
n/a
Vicky Pattison
£13,850.59
4.6M
n/a
n/a
Holly Hagan
£11,502.95
3.8M
n/a
n/a
Marnie Simpson
£11,331.13
3.7M
£549.00
n/a
Gaz Beadle
£10,968.91
3.6M
£1,562.50
n/a
Chloe Ferry
£10,343.36
3.4M
£319.00
n/a
Scotty T
£8,404.59
2.8M
n/a
n/a
Aaron Chalmers
£7,253.58
2.4M
n/a
n/a
Sophie Kasaei
£6,314.07
2.1M
£1,417.00
n/a
Nathan Henry
£4,643.09
1.5M
£598.50
n/a
Kyle Christie
£3,889.06
1.2M
n/a
n/a
Sam Gowland
£3,853.52
1.2M
n/a
2.52
James Tindale
£2,894.76
964.9K
n/a
n/a
Marty McKenna
£2,036.83
678.9K
n/a
n/a
Abbie Holborn
£1,960.49
653.4K
n/a
n/a
Chantelle Connelly
£1,533.04
511K
n/a
n/a
Zahida Allen
£1,453.04
484.3K
n/a
n/a
Bethan Kershaw
£1,233.43
411.1K
£703.00
n/a
Ricci Guarnaccio
£786.26
262K
n/a
n/a

Made In Chelsea

£68,422.989

22,807,663

£6,762.145

1.47

Georgia "Toff" Toffolo
£5,616.05
1.8M
£1,434.00
n/a
Alexandra "Binky" Felstead
£4,362.97
1.4M
n/a
n/a
Millie Mackintosh
£4,215.92
1.4M
£91.50
n/a
Lucy Watson
£3,881.53
1.2M
£143.00
n/a
Louise Thompson
£3,599.30
1.1M
£64.00
n/a
Sam Thompson
£3,087.46
1M
£2,933.50
n/a
Jamie Laing
£2,669.21
889.7K
£1,134.50
n/a
Stephanie Pratt
£2,564.37
854.7K
n/a
n/a
Spencer Matthews
£2,230.34
743.4K
n/a
n/a
Oliver Proudlock
£2,111.82
703.9K
£173.50
n/a
Tiff Watson
£1,551.35
517.1K
n/a
n/a
Rosie Fortescue
£1,353.49
451.1K
n/a
n/a
Olivia Bentley
£1,308.74
436.2K
n/a
n/a
Jess Woodley
£1,244.59
414.8K
n/a
n/a
Josh "JP" Patterson
£1,240.94
413.6K
n/a
n/a
Ollie Locke
£1,238.99
412.9K
n/a
n/a
Alex Mytton
£1,235.09
411.6K
n/a
n/a
Catherine "Caggie" Dunlop
£1,158.41
386.1K
n/a
n/a
Mark-Francis Vandelli
£1,156.15
385.3K
n/a
n/a
Stevie Johnson
£1,040.74
346.9K
n/a
n/a

Big Brother

£25,841.763

8,613,921

£22,716.025

2.96

Lateysha Grace
£3,258.28
1M
£472.50
1.6
Alison Hammond
£2,074.34
691.4K
£2,745.00
5.8
Chanelle McCleary
£1,857.33
619.1K
n/a
1.2
Sam Pepper
£1,211.94
403.9K
£18,500.00
3.0
Deana Uppal
£914.78
304.9K
n/a
1.6
Aisleyne Horgan-Wallace
£896.90
298.9K
n/a
4.7
Ellie Young
£769.45
256.4K
£131.00
1.2
Imogen Thomas
£766.50
255.5K
n/a
4.7
Sam Brodie
£661.55
220.5K
n/a
4.7
Kayleigh Morris
£604.28
201.4K
n/a
1.2
Josie Gibson
£555.29
185K
n/a
3.0
Kate Lawler
£468.92
156.3K
£79.00
5.8
Brian Dowling
£464.62
154.8K
n/a
4.5
Sallie Axl
£440.32
146.7K
n/a
1.9
Adele Roberts
£421.43
140.4K
£00.74
5.8
Sophie "Dogface" Reade
£408.61
136.2K
n/a
2.5
Chanelle Hayes
£315.58
105.1K
n/a
3.9
Laura Carter
£297.57
99.1K
n/a
1.6
Ryan Ruckledge
£281.48
93.8K
£124.00
1.6
Sam Chaloner
£280.07
93.3K
£16.65
1.2

Gogglebox

£9,439.236

3,146,412

£4,803

n/a

Scarlett Moffatt
£6,162.59
2M
£2,255.00
n/a
Jenny Newby & Lee Riley
£680.48
226.8K
£217.00
n/a
Sophie Sandiford
£469.22
156.4K
n/a
n/a
Pete Sandiford
£412.65
137.5K
n/a
n/a
Ellie Warner
£309.51
103.1K
n/a
n/a
Izzi Warner
£307.81
102.6K
n/a
n/a
Tom Jnr Malone
£250.22
83.4K
£2,331.00
n/a
Amy Tapper
£191.64
63.8K
n/a
n/a
Stephen Webb
£183.26
61K
n/a
n/a
Kate Bottley
£104.45
34.8K
n/a
n/a
Stephanie & Dominic Parker
£71.18
23.7K
n/a
n/a
Sandy Channer
£32.29
10.7K
n/a
n/a
Louis Michael
£31.84
10.6K
n/a
n/a
Daniel Lustig-Webb
£29.90
9.9K
n/a
n/a
Tristan Plummer
£24.82
8.2K
n/a
n/a
Shaun Malone
£23.65
7.8K
n/a
n/a
Sandra Martin
£20.54
6.8K
n/a
n/a
Christopher Steed
£18.60
6.1K
n/a
n/a
Josh Tapper
£18.15
6K
n/a
n/a
Alex Michael
£16.31
5.4K
n/a
n/a

The Great British Bake Off

£8,876.685

2,958,895

£18.915

8.33

Nadiya Hussain
£1,752.69
584.2K
n/a
12.5
Edd Kimber
£931.51
310.5K
n/a
2.77
Kim-Joy Hewlett
£760.33
253.4K
n/a
9.3
Candice Brown
£723.56
241.1K
n/a
13.85
Rahul Mandal
£601.086
200.3K
n/a
9.3
Ruby Bhogal
£524.20
174.7K
n/a
9.3
David Atherton
£372.19
124K
n/a
9.24
Alice Fevronia
£343.76
114.5K
£18.76
9.24
Steph Blackwell
£343.19
114.3K
n/a
9.24
Nancy Birtwhistle
£324.27
108K
n/a
10.04
Steven Carter-Bailey
£273.50
91.1K
n/a
9.29
Andrew Smyth
£263.89
87.9K
n/a
13.85
John Whaite
£245.25
81.7K
n/a
5
Ruby Tandoh
£239.54
79.8K
n/a
7.35
Frances Quinn
£224.51
74.8K
n/a
7.35
Kimberley Wilson
£184.75
61.5K
n/a
7.35
Tamal Ray
£170.45
56.8K
n/a
12.5
Jane Beedle
£142.36
47.4K
n/a
13.85
Sophie Faldo
£96.65
32.2K
n/a
9.29
Richard Burr
£88.01
29.3K
n/a
10.04