Online casinos, just like land-based casinos, run a number of promotions for the following reasons.

• To maintain an atmosphere of fun and excitement
• To attract a larger number of players
• To give existing players an incentive to play
• To promote their products and services to a wider audience

Online casinos run a wide range of promotions, and here is a brief overview of some of them.

Bonuses

All online casinos offer bonuses. As soon as a player signs up for real money, he/she will be pampered with welcome bonuses in the form of match bonuses. Also known as first depositor bonus, match bonus promotions are calculated based on a percentage of the amount that the player depositions. Usually, it is a 100% match bonus of up to $100. This means that players’ first deposit amounts will be doubled up to $100.

Sometimes, online casinos give away welcome bonus packages, spread over players’ first few deposits. In this case, players can expect to receive bonuses on up to the first ten deposits.

In some cases, players do not even have to make a qualifying first deposit to claim a bonus. Called no deposit bonuses, these bonuses are given away as welcome gifts to players who have just registered an account. No deposit bonuses are in the form of cash or free spins.

Tournaments

Online casinos run two types of tournaments—freerolls and paid tournaments. Players can take part in as many freerolls as they please, absolutely free of charge, and win real money prizes. In case of paid tournaments, players have to pay a registration fee in order to take part. Online casinos can offer a variety of tournaments such as slots tournaments and blackjack tournaments.

Prize Draws

Online casinos also run attractive prize draws and encourage players to take part in these draws either by playing online casino games for real money or by making a deposit. The winners of prize draws will be pampered with attractive cash and non-cash prizes. Players have been known to even win brand new cars and luxury cruise packages at online casinos.

Rewards for Loyalty

All online casinos give away rewards for loyalty through a VIP Club. To become a VIP member, players only have to deposit a specific amount of money and play for real money. Whenever players play for real money, they will be awarded points. Based on the number of points earned, players will be assigned a level in the VIP ladder. Finally, based on their VIP level, they will be pampered with a number of bonuses and benefits. 

Online casinos also offer special bonuses, double loyalty points on specific games, free spins on featured slots and new games, happy hours during which players can earn double or sometimes x3 loyalty points, and much more. You have to be a registered and depositing player to take part in promotions.